Everywhere you look, magazines, television, radio you are struck with a barrage of advertising for products that imply miraculous results. Advertising can mislead the consumer into purchasing a product that can never deliver by using phrases such as “diminishes the visual signs of . . . ” or “reduces the appearance of . . .” These phrases do nothing more than imply and most consumers believe. The consumer purchases the product, uses it as directed and once again, they are disappointed when the results fall short of the expectations that they had, based on the product’s advertising hype.
Topical Vitamin A is the World’s Best Wrinkle Cream
Well before Explorer Ponce de Leon set out for his quest to discover the Fountain of Youth, people have been searching for a way to stave off the effects of aging. If only Ponce de Leon could have lived in the early 1970’s, he would have seen FDA approval of Tretinoin, a prescription strength topical Vitamin A in 1971 and perhaps would have been content that the fountain of youth may very well come in a tube.