Skin Care
Skin Care Products: Facts & Fairytales
Everywhere you look, magazines, television, radio you are struck with a barrage of advertising for products that imply miraculous results. Advertising can mislead the consumer into purchasing a product that can never deliver by using phrases such as “diminishes the visual signs of . . . ” or “reduces the appearance of . . .” These phrases do nothing more than imply and most consumers believe. The consumer purchases the product, uses it as directed and once again, they are disappointed when the results fall short of the expectations that they had, based on the product’s advertising hype.